4 Innovations Which Will Revolutionise Retail

4 Innovations Which Will Revolutionise Retail

Following the big bang of the internet and e-commerce, changes in how we shop are far from over. Across online and in store, inconveniences such as product searching, opening hours,…

6 Brands Which Sell More, By Selling Less

6 Brands Which Sell More, By Selling Less

The world is awash with sales messages. Wherever we go online, there’s a hundred and one companies asking for money or trying to sell something. On email, in search results,…

The Beginner’s Guide To Growth Hacking

The Beginner’s Guide To Growth Hacking

Let’s be honest, as marketing buzzwords go, ‘Growth Hacking’ is pretty horrible. Just the phrase alone is enough to put off many business owners and marketers investigating any further. But…

Sorry Apple. But This Is The Future Of Everything.

Sorry Apple. But This Is The Future Of Everything.

The Google vs. Apple battle is not only about Smartphones. It is about philosophies. And nothing demonstrates the difference more clearly than Google’s modular smartphone Project Ara. As Apple are…

5 Killer Augmented Reality Campaigns Which Prove AR Isn’t Just A Promotional Gimmick

5 Killer Augmented Reality Campaigns Which Prove AR Isn’t Just A Promotional Gimmick

Augmented Reality is still in its early stages. While many brands have played with its potential, only a few have taken AR beyond a simple promotional gimmick. In looking at…

Climate Change. Are Marketers Part Of The Problem, Or The Solution?

Climate Change. Are Marketers Part Of The Problem, Or The Solution?

  According to the recent UN report, the impacts of global warming are likely to be “severe, pervasive and irreversible”. In the developed world, we have started a chain of…

What Skills Do Future Marketers Need?

What Skills Do Future Marketers Need?

  New trends, new technology, new channels – the marketing world is built on ever shifting sands. Just a few years ago the company brand was a closely guarded fort….

2023 – A Technology and Marketing Review.

2023 – A Technology and Marketing Review.

Jump forward 10 years and 2023 will be remembered as a busy year in both technology and marketing. Here is a summary of the big news stories which defined the…

The Truth About Innovation. The Dangers Of Being A Bleeding Edge Start-Up.

The Truth About Innovation. The Dangers Of Being A Bleeding Edge Start-Up.

“There is an immense graveyard of bleeding edge technology companies which never made it. Even the creme-de-la-creme of ideas which attract venture funding have an estimated failure rate of 75%” We…

Could You Accept BitCoins? The Business Guide To The Virtual Currency

Could You Accept BitCoins? The Business Guide To The Virtual Currency

The virtual currency Bitcoin has been making headlines since the value spiked to over £500 per coin. The currencies old blackmarket associations are starting to fade as Bitcoin becomes more…

“Newsjacking” Explained – How To Use The Headlines To Push Your Brand

“Newsjacking” Explained – How To Use The Headlines To Push Your Brand

There is one thing all businesses struggle with when it comes to marketing. Inspiration. Fresh ideas which will catch the imagination and spread like wildfire amongst a target audience. “Newsjacking”…

Stop Working And Thinking Like A Computer.

Stop Working And Thinking Like A Computer.

Computers can’t think like humans, but the opposite might not be true. With technology so central to our working lives, isn’t it possible that the way we think and act…


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